U.S. wallcoverings are on the upswing, with 3.7 percent annual growth projected through 2013, a new market forecast reports.
Gains will derive primarily from an expected recovery in new residential construction, a key market for wallcoverings, which suffered significantly from the collapse of the U.S. housing market in 2007 and 2008, reports US Wall Coverings Demand by Product, a new industry forecast by the Indian market research firm www.Bharatbook.com.
Decorative tile and wall paneling products, which account for the bulk of demand, are expected to post outsized growth, the study says. Demand for wallpaper will also record positive growth through 2013, with the development of a variety of new wallpaper products (wall cutouts, wall murals, custom wallpaper products and more) leading the recovery for this segment.
Residential markets remain the primary outlet for wallcoverings demand, accounting for 63 percent of total demand in 2008. Consumption is about evenly divided between new construction and improvement and repair applications, but new construction will expand its market share through 2013 as residential housing recovers from a very weak 2008 base.
Growth in nonresidential markets will continue to be well below average, reflecting weakness in new nonresidential construction.
The study examines the nearly $2 billion U.S. market, presenting both historical demand data as well as forecasts for 2013 and 2018 by product, market and region. The study also considers market environment factors, evaluates market share and profiles 30 industry players such as OMNOVA Solutions, Georgia-Pacific and Wilsonart.
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