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Homeowners Seek ‘Big Change’ with Paint

Tuesday, August 11, 2009

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More than ever, consumers are looking for a “big change” from their painting projects, according to a study of U.S. households by The Valspar Corporation, a leading supplier of paint and coatings.

According to Valspar’s third annual “paint angst study,” while consumers are looking for big change with a paint project, roughly one in five (19 percent) identify color selection as putting the “pain” in painting.

When it comes to color choice, 60 percent of consumers gravitate towards a neutral palette rather than a bold color (27 percent), which can make it difficult to achieve a major transformation., the survey found.

When consumers do choose to go bold, green is the most popular choice (42 percent), followed by yellow (33 percent).

“Consumers looking to achieve big changes should look to painting and additional coatings projects to dramatically change the look of a home,” said Scot Karstens, Vice President of Architectural Coatings, The Valspar Corporation.

“For example, consumers can boost curb appeal and increase the value of a home by changing the color of a family room, staining a deck to enhance the wood’s natural grains, and applying epoxy floor paint to the garage. Best of all, coatings projects are much less labor intensive than a remodel or repair job.”

Valspar’s brands include Cabot wood stains and Quikrete concrete coatings, which are available at Lowe's and other retailers nationwide.

For more information on the survey, visit www.valsparglobal.com.

   

Tagged categories: Valspar

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