Demand for wood protection coatings and preservatives is expected to increase by 2.2 percent per year, to $3.0 billion in 2013, fueled by a rebound in the critically important housing market. Interior wood applications, such as flooring and cabinets, will lead the gains, according to a new market forecast by The Freedonia Group Inc., a Cleveland-based industry research firm.
Demand will also benefit from a shift in product mix to higher-value items, a slight upswing in pressure-treated lumber production, and solid levels of residential repair and improvement spending.
However, weakness is expected to continue in the key wood siding market.
These and other trends are presented in Wood Protection Coatings & Preservatives, a new study by Freedonia.
In the critical interior sector, gains will be promoted by a rebound in housing starts and growth in residential improvement spending, as the purchase of these items is common during both homebuilding and remodeling activity.
Wood coatings suppliers will strive to develop product lines that feature a wider range of colors, improved efficiency, enhanced durability, and more environmentally friendly formulations.
The longevity of interior wood limits gains in coatings demand, as maintenance requirements are infrequent. In exterior applications, wood will continue to suffer losses to competitive materials, especially as high maintenance requirements are a key factor in wood’s gradual market losses. This is especially the case in siding, where the use of wood-based products continues to decline.
However, maintenance coatings demand will continue to be supported by the large installed base of wood-based home exteriors and decks. Demand will be boosted by the greater use of higher-value coatings, featuring enhanced durability and greater ease of use.
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