Tree.com has announced the acquisition of Done Right!, a Pasadena, Calif.-based online directory service that provides lead generation and marketing services for contractors and home improvement professionals across the country.
As the newest service offering from Tree.com, Done Right! provides contractors with access to millions of qualified consumers nationwide. Done Right! is poised for aggressive growth, looking to rapidly expand into new markets nationwide, while deepening its merchant base in existing markets.
Launched in 2005, Done Right! maintains online home improvement professional service directories across the nation with a focus on helping consumers find and hire the best contractors for their specific projects. Covering a wide range of home repair, remodeling and improvement specialties, all Done Right! service providers are highly pre-qualified, pre-screened, endorsed, and relentlessly reviewed.
The company’s broad array of services and differentiated approach to screening its network of professionals will play integral roles in fueling Tree.com's growth, the company said.
"We're excited to enter this new market with its untapped opportunities for rapid growth, and we're on track to continue helping contractors both large and small expand like so many other providers in our network," said Greg Hanson, Senior Vice President and General Manager of Tree.com.
Tree.com Inc. is a leading marketplace that provides consumers access to businesses and professionals when searching for products and services. Tree.com offers expert guidance and personalized support across a wide variety of service offerings, including financial services, real estate, education, home services, insurance and automotive services.