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Benjamin Moore Offers iPhone Color App

Monday, June 15, 2009

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Benjamin Moore has unveiled an iPhone application that allows users to snap a picture of any color inspiration, anywhere in the world, and instantly match it to one of the more than 3,300 hues in Benjamin Moore’s color system.

The application, called ben Color Capture, allows users to save their favorites for color coordination and comparison. The app can also access an iPhone’s GPS system, locating the Benjamin Moore retailer nearest to wherever the user is at that very moment.

The application, introduced June 1, is free and can be downloaded by visiting the AppStore Web site, www.apple.com/iphone/appstore. Search for ben and select to install.

   

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