PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


Benjamin Moore Offers Web Sites to Retailers

Monday, June 8, 2009

Comment | More

Benjamin Moore is offering to create a customized web site—a “virtual store front”—for any store in its North American retailer network. The goal of the new Retailer Web Site Program is to ensure that the retailer’s site effectively represents the Benjamin Moore brand experience, the company says.

“The Web is the first place smart home improvement shoppers go,” said Jim S. Gorman, director of retail marketing for Benjamin Moore. “We want to make sure we are providing our retailers with 21st century marketing tools in an increasingly Web-enabled world. A pilot program in Boston last year met with immediate and exceptional success, and we’ve heard from our retailers in all markets that they are ready to embrace new ways of doing business. So, we’re expanding the program to the entire Benjamin Moore retail network in both the U.S. and Canada.”  

ChannelNet, a Sausalito-based company, developed and manages the program. A store simply enrolls with ChannelNet and, within hours, gets a customized “virtual store” that showcases locations, staff, products, services, special events and other features.  Once a retailer’s site is launched, ChannelNet’s eBusiness Support Center provides training and other backup services.  Retailers can update their own Web site via a user-friendly admin tool, or ChannelNet’s eBSC can make updates for them.  

“What Benjamin Moore and ChannelNet have done is good,” said Gerry Swift, owner of Paintland, in Milford, MA, who was part of the pilot program and gave full rein to ChannelNet to create his site. “I don’t want to be bothered tinkering with the Internet.  I just want to be able to pick up the phone, email my provider and let them do it for me.”

Taking a more hands-on approach in customizing his site, Bob Katz, owner of Katz Hardware in Glastonbury, CT, requested the incorporation of a video tour of his store, staff and extensive Benjamin Moore in-store displays. “The site gives me a great start, and the administrative tool gives me the flexibility to do what I want—all at a reasonable price.”

The overwhelming majority of home improvements sales transactions still happen in offline reseller locations, or with professional service providers.  According to Yahoo research, 49 percent of online activity is being spent researching products and services.

For more information on the Benjamin Moore Retailer Web Site Program, retailers can contact Gorman at JamesS.Gorman@benjaminmoore.com.

   

Tagged categories: Benjamin Moore

Comment Join the Conversation:

Sign in to our community to add your comments.

Minerals Research & Recovery

HIGH PERFORMANCE ABRASIVES


“Made in the USA!”

Why recycle waste from other countries? Go FASTER, CLEANER, at 1/3 THE COST with MR&R “All-American” Sharpshot®HP!!

WATCH THE VIDEO


Wasser High-Tech Coatings Inc.
Wasser Coatings Protect

Wasser Coatings offer a complete range of Moisture Cure Urethane (NEPCOAT approved) systems in addition to Polyurea membranes and linings(NSF).
www.wassercoatings.com


Termarust Technologies
Termarust (HR CSA) Chemically Stops
Active Corrosion

Truss bridge treated in 2000 with Termarust's (HR CSA) field-proven rust mitigation system chemically stopped corrosion, crevice corrosion & pack rust.


Absolute Equipment/Grand Rental Station
Portable Power from Absolute Equipment

•Compressors
•Lighting Systems
•Generators
•Light Compaction
Sales • Rental • Service
Call 1-866-931-6655
Over a century of
providing excellence.


DRYCO
Control the Tank with DRYCO

Temporary climate control equipment. Dehumidifiers,
Heaters, A/C, Power, More…
Toll Free: 866-379-2600


CS Unitec
Surface Prep & Material Removal

CS Unitec’s Floor Planers remove coatings & corrosion from concrete & metal surfaces. Produce keyed profiles for waterproofing applications. info@csunitec.com


NLB Corporation
Water Jets in Action

Video demo shows how
easily Vortex™ removes
coatings and more. Lawn-
mower-style water jet unit strips floors, ship decks, etc. quickly and keeps debris contained.


Dampney Co., Inc.
High Temperature Paint

• Prevent Rust / Corrosion
• High Build / Hot Apply
• Custom Colors / VOC-Compliant
• Offshore/Petro Chem/ Refining/Power Industries
• Over 90 Years of Experience

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com