PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


Benjamin Moore Offers Web Sites to Retailers

Monday, June 8, 2009

Comment | More

Benjamin Moore is offering to create a customized web site—a “virtual store front”—for any store in its North American retailer network. The goal of the new Retailer Web Site Program is to ensure that the retailer’s site effectively represents the Benjamin Moore brand experience, the company says.

“The Web is the first place smart home improvement shoppers go,” said Jim S. Gorman, director of retail marketing for Benjamin Moore. “We want to make sure we are providing our retailers with 21st century marketing tools in an increasingly Web-enabled world. A pilot program in Boston last year met with immediate and exceptional success, and we’ve heard from our retailers in all markets that they are ready to embrace new ways of doing business. So, we’re expanding the program to the entire Benjamin Moore retail network in both the U.S. and Canada.”  

ChannelNet, a Sausalito-based company, developed and manages the program. A store simply enrolls with ChannelNet and, within hours, gets a customized “virtual store” that showcases locations, staff, products, services, special events and other features.  Once a retailer’s site is launched, ChannelNet’s eBusiness Support Center provides training and other backup services.  Retailers can update their own Web site via a user-friendly admin tool, or ChannelNet’s eBSC can make updates for them.  

“What Benjamin Moore and ChannelNet have done is good,” said Gerry Swift, owner of Paintland, in Milford, MA, who was part of the pilot program and gave full rein to ChannelNet to create his site. “I don’t want to be bothered tinkering with the Internet.  I just want to be able to pick up the phone, email my provider and let them do it for me.”

Taking a more hands-on approach in customizing his site, Bob Katz, owner of Katz Hardware in Glastonbury, CT, requested the incorporation of a video tour of his store, staff and extensive Benjamin Moore in-store displays. “The site gives me a great start, and the administrative tool gives me the flexibility to do what I want—all at a reasonable price.”

The overwhelming majority of home improvements sales transactions still happen in offline reseller locations, or with professional service providers.  According to Yahoo research, 49 percent of online activity is being spent researching products and services.

For more information on the Benjamin Moore Retailer Web Site Program, retailers can contact Gorman at JamesS.Gorman@benjaminmoore.com.

   

Tagged categories: Benjamin Moore

Comment Join the Conversation:

Sign in to our community to add your comments.

Clemco Industries Corp.
Powerful Protection in a Small Package

Mounts inside blast helmet, alerts operator to dangerous breathing-air condition by audible, visual, and vibratory alarms. Easily calibrated, battery operated.


Chicago Corrosion Group
Vendor-neutral corrosion consulting

What you don’t know about painting is costing you a fortune. Call today to see how CCG’s vendor-neutral, owner’s advocacy saves our clients millions.


PreTox Products - NexTec, Inc.
GOT LEAD? Specify Pretox System products

The ONLY Lead Stabilizer Compatible with All Paint Removal Methods. Works with all Blast Media: Grits | Recyclable Abrasives | CO2 | Water | Power Tools | Etc. Call Dave Steffen at 800.338.8296.


Thermion Inc
Buy Back Program

We are offering $5,000
credit for your old Model
This drive system is
being discontinued by
the manufacturer.
More information at
thermioninc.com
877.884.3428


Minerals Research & Recovery

HIGH PERFORMANCE ABRASIVES


“Made in the USA!”

Why recycle waste from other countries? Go FASTER, CLEANER, at 1/3 THE COST with MR&R “All-American” Sharpshot®HP!!

WATCH THE VIDEO


Atlantic Design, Inc.
MORE THAN JUST A SALES PITCH!

Simplicity! Dependability! Safety! We’ve built these features into every cleverly engineered inch of our newest models. It’s all there. 866.Call.ADI


Armakleen Company, The
ARMEX when nondestructive cleaning is critical

The gentle physical propriety of baking soda but yet aggressive cleaning ability is what makes ARMEX the only choice for nondestructive abrasive blasting.


Abrasives Inc.
Check our Prices for Blast Abrasives

Faced with higher abrasive costs? We invite you to call & check our rates on Black Magic® coal slag and other quality blast materials. Abrasives Inc. 800-584-7524


NLB Corporation
VacLance cleans up as you do surface preparation

Add vacuum recovery to any NLB rotating water jet lance with a VacLance attachment and vacuum source. Model DM32283 works vertically, horizontally and in corners.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com