The Valspar Corp. kicked off its 2009 Wrigley Field sponsorship by unveiling the historic stadium’s newly painted marquee and scoreboard at the Chicago Cubs’ first home game of the season.
The company also said it is marking the repainting program for two of Chicago’s and baseball’s most celebrated icons with the creation of three limited-edition colors for the Chicago—Pinstripe Blue, Marquee Red and Ivy Green—available beginning June 1.
Valspar said the project is part of its support of preserving historical icons nationally and locally. Valspar’s Cubs sponsorship also includes interactive games for fans, announcements, and signage during the 81 home games, as well as advertisements in the Cubs Official Scorecard throughout the 2009 season.
“We couldn’t be more excited to have our scoreboard and marquee look better than ever for the 2009 season,” said Matt Wszolek, Cubs director of sales and promotions, Chicago Cubs. “Not only is Valspar helping us keep Wrigley beautiful, they’re reaching out to our fans as well.
Scot Karstens, Valspar vice president of marketing, said the company considers it an honor to be “the 2009 official paint of Wrigley Field.” He added, “Valspar has a rich history of protecting the surfaces of cultural icons across the country, including the famous Navy Pier in Chicago as well as National Trust for Historic Preservation sites.”
Valspar’s Architectural Coatings Division, which manufacturers its consumer paint brand, is headquartered in Wheeling, IL.