As most companies feel the strain of the recession, interior-painting franchise Fresh Coat is experiencing record-setting growth, with a 27.1 percent increase in system revenues and 29 new franchisees in 2008. The firm, now with a presence in 72 markets, cites increased demand for the home services sector.
The company, founded in 2004, was also recently ranked 35th in the “Fast 55” by Franchise Times.
Fresh Coat’s sales are skyrocketing as more homeowners continue to seek affordable ways to freshen up their homes, either to sell or update for their own enjoyment, the company says.
“Despite economic hardships, the home-services industry is flourishing and Fresh Coat continues to experience outstanding growth,” said Fresh Coat President Ralph Martin. “Most people recognize that painting the rooms of their home is a quick, simple and affordable way to get a significant return on investment for their house.
“This is an incredibly important factor in today’s economy, which has solidified Fresh Coat as a recession-resistant business.”
Fresh Coat says its mission is “to provide homeowners with experienced, trustworthy, professional painters, impeccable service and a stress-free home improvement experience.”
Unlike some independent painters, Fresh Coat accepts credit cards, has 24/7 live answering service support for customers, and includes the cost of paint in each quote with a firm paint date.
The company offers low-odor, durable, eco-friendly, interior paints, often allowing businesses and homes to remain open and livable during painting.
“Since Fresh Coat specializes in interior painting, our business is not weather dependent, which allows for year-round revenue opportunities,” Martin said.
“We have also recognized the demand for commercial interior painting and launched our Office and Commercial Painting program in response.
For more information, visit www.freshcoatpainters.com.