Paint and Coatings Industry News

Main News Page

PPG Introduces ‘Hacienda’ Color Palette

Monday, January 19, 2009

PPG Industries Inc.’s Pittsburgh Paints brand introduced the “Hacienda Style” Color Palette, reflecting the warm tones of Mexican style and design and developed in collaboration with Karen Witynski and Joe P. Carr, uthors of eight books on Mexican design. The company says the color palette “goes hand-in-hand” with the authors’ recently released book, Hacienda Style (Gibbs-Smith, $39.95).

PPG says the color palette mirrors “the timeless appeal and rustic elegance of Mexico’s old-world country estates,” and features 18 colors, 15 of which are new additions to Pittsburgh Paints’ The Voice of Color® program. Traditional hacienda colors such as Ticul, Sol de Yucatán, and Rojo Colonial are said to embody the grace and essence of hacienda living.

“With its rugged, romantic beauty, rich colors, and time-honored natural textures, hacienda style is becoming an ever-increasing design influence,” said Witynski. “Walls become their own decorative accent. The traditional paint colors available from Pittsburgh Paints help homeowners and designers achieve classic hacienda style.”

As book authors, designers, and gallery owners, Witynski and Carr have been at the forefront of the Mexican design movement for more than 25 years, PPG says. They have worked on residential and commercial design projects throughout the U.S. and Mexico, including restaurants, resorts, and an 18th-century Yucatán hacienda. In Hacienda Style, Carr and Witynski celebrate the Mexican hacienda’s architectural legacy and the recent restoration renaissance that has brought these architectural treasures back to life.

In collaboration with Pittsburgh Paints, Carr and Witynski drew inspiration for the new color palette from the rich colors and colonial design elements found in Mexican haciendas—elegant arcaded facades awash in saturated tones, stone-carved columns, lofty beamed ceilings, old painted doors, handcrafted clay tiles, rustic antiques, and vibrant interiors painted with colorful wainscots and stencil patterns, PPG says.

From sun-drenched hues to deep jewel tones, and rough-hewn wood to organic, earthy elements, PPG says the Hacienda Style collection represents entrance to the world of Mexican haciendas and their ever-increasing influence on contemporary design.

All 18 colors from the Hacienda Style Color Palette are available in any of Pittsburgh Paints’ paint lines, including zero-VOC Pure Performance® products.

“Color is a key component of hacienda style, and we are proud to be able to introduce the Hacienda Style Color Palette,” said Tom Dougherty, marketing manager, Pittsburgh Paints.

More information: www.voiceofcolor.com.