PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Paint and Coatings Industry News

Main News Page


KILZ Tops Brand Equity List

Tuesday, November 11, 2008

Comment | More

KILZ, Masterchem Brands’ line of premium primers, has been ranked No. 1 in brand equity among paint coatings brands in the Harris Interactive 2008 EquiTrend brand research study.

 

Overall, the KILZ brand ranked 26th in brand equity among the 1,170 brands evaluated, positioned between CraftsmanTools and Doritos Chips.    

 

“In this study, KILZ was identified as a standout in trust and quality, even compared with legacy coatings brands,” said Jason Long, KILZ brand manager. “Our dedication to developing quality products has helped us earn greater admiration from consumers, moving its equity ranking to 26 this year from 68 in 2005.”

 

KILZ Casual Colors ranked second in brand equity among paint coatings brands in the study.

 

Harris Interactive conducted this year’s EquiTrend online study among 20,289 U.S. consumers ages 15 and over between March 27 and April 16, 2008. Each respondent was asked to rate a total of 60 randomly selected brands.

 

A brand’s equity score is determined by a calculation of familiarity, quality and purchase intent as a way to measure a brand’s overall strength, while overall relevance is derived from all respondents’ responses, even those who are not familiar with the brand.

   

Tagged categories: KILZ; Primers

Comment Join the Conversation:

Sign in to our community to add your comments.

Novatek Corporation
Dustless Coatings Removal

Strip it, clean it, and profile it,
all dust free! High production
rates and Blast like finishes.
Comply with new lead
standards.


Industrial Vacuum Equipment Corp.
Hurricane Vacuums
& Dust Collectors

Vacuum and dust collector hose, filters and related accessories.
IndustrialVacuum.com


GMA Garnet USA
GMA Garnet™
Natural Abrasives

- Superior cleaning
  performance
- Even Profile
- Low Dust
- Cost-Effective
- Environmentally friendly
- Recyclable up to 5 times
Tel : +1 832 243 9300


NLB Corporation
Water jet surface prep, high or low

See how quickly HydroPrep® tools do surface prep, with no containment needed. Choose automated Crawler for overhead, Vortex™ for floors, or handheld VertaJet™.


Carboline Company
Hyrdrocarbon Fire & Jet Fire Protection

Pyroclad X1 is the latest breakthrough in epoxy based intumescent fireproofing technology


Thermion Inc
Buy Back Program

We are offering $5,000
credit for your old Model
This drive system is
being discontinued by
the manufacturer.
More information at
thermioninc.com
877.884.3428


Clemco Industries Corp.
Powerful Protection in a Small Package

Mounts inside blast helmet, alerts operator to dangerous breathing-air condition by audible, visual, and vibratory alarms. Easily calibrated, battery operated.


PreTox Products - NexTec, Inc.
GOT LEAD? Specify Pretox System products

The ONLY Lead Stabilizer Compatible with All Paint Removal Methods. Works with all Blast Media: Grits | Recyclable Abrasives | CO2 | Water | Power Tools | Etc. Call Dave Steffen at 800.338.8296.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com