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Report: Road Paint Revenues to Climb

Thursday, August 21, 2014

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More items from Europe; North America

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The need for safer roads will drive the traffic paints and coatings market in North America and Europe, boosting revenue 17 percent by 2020, according to a new report.

New analysis from global research organization Frost & Sullivan says this particular coatings market earned $2.23 billion in revenues in 2013 and is estimated to reach $2.62 billion in 2020.

"Strategic Analysis of Road-marking and Traffic Paints and Coatings Market in North America and Europe," identifies the major industry drivers; restraints; and regional, technology and regulatory trends in the road-marking and traffic paints and coatings market in North America and Europe.

road markings forecast
©iStock / dan_prat

The demand for marking materials will see significant contribution from infrastructure spending, new road construction and maintenance activities, a new analysis says.

The report analyzes the performance-based markings and paint-based marking products and also looks into specific trends in the thermoplastics and cold-plastics sub-segments.

Driven by Safety

This market is mainly driven by the need for safer roads, the analysis said. The demand for marking materials will see significant contribution from infrastructure spending, new road construction and maintenance activities.

"Governments in both Europe and North America have rolled out initiatives to improve road infrastructure, boosting sale volumes as well as encouraging the development of durable, high-performance products with enhanced visibility and skid resistance," said Soundarya Shankar, Chemicals, Materials and Food Research Analyst.

Innovative Road Paint

"Manufacturers are further making an effort to develop temperature sensitive paints that glow under specified conditions to warn drivers; for instance, when conditions are slippery due to ice formation," Shankar noted.

For example, Austrian officials have been experimenting with painted signs that only appear when the temperature is close to freezing. In the Netherlands, paint containing photo-luminescent powder is used for road markings to light up the highway.

However, conservative road contractors prefer basic, low-cost products, so these advanced technologies may take a few years to gain traction, the analysis said.

temperature sensitive paint
Twitter / HeijmansNL

Manufacturers are developing temperature sensitive paints to warn drivers of special conditions. In the Netherlands, photo-luminescent powder has replaced road markings on one road (shown here) to light up the highway.

Other contractors demand high-performance solutions at competitive prices, which shrinks the coating manufacturer margins.

Price Competition

Additionally, a large amount of companies offering similar products has added to price pressures, according to the analysis.

The market will also take a hit from continued economic strain in both areas that will affect construction and infrastructure spending to an extent. A focus on expanding railway infrastructure will also pose a threat to the road-markings market, the report said.

"In this competitive market, enabling vertical market integration by launching manufacturing units for road marking and traffic paints will allow road contractors and applicators to acquire better control over cost and quality of products," Shankar said.

"This is a visible trend in the European market and the one that is rapidly gaining momentum in North America."

   

Tagged categories: Coatings technology; Market; Roads/Highways; Traffic paint

Comment from Tom Schwerdt, (8/21/2014, 12:05 PM)

While it’s a cute photo, saying that photo-luminescent powder "is" used for road markings in the Netherlands dramatically overstates the reality. It was a small test area performed for less than a month. You can see in the photo that it's not even fully dark yet. How much glow was left at 5AM?


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