PaintSquare.com
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

Advertisement

PaintSquare


Coatings Industry News

Main News Page


Urban Research Banks Against Beige

Tuesday, June 10, 2014

More items for Coating Materials

Comment | More

Could a blue bridge bring more cash to a city’s coffers than a brown bridge? New global research funded by AkzoNobel will put that proposition to the test.

Led by the architecture firm OMA (Office of Metropolitan Architecture) and drawing on a host of partners, the research project aims to provide insight for architects, developers, city authorities, citizens and others.

color in architecture
Our Human Cities / AkzoNobel

Color "has a distinct impact on all the variables that determine the vitality of a city: social, cultural and economic," according to Rem Koolhaas, co-founder of OMA, which will lead the study.

The study is one aspect of AkzoNobel’s new Human Cities initiative, according to an announcement made Friday (June 6).

The Human Cities Manifesto contains six principles (in this order) for urban transformation worldwide:

  • Cities should be more colorful.
  • Urban heritage needs to be embraced.
  • People must connect to make cities come alive (the company's case for effective, sustainable infrastructure).
  • Education should be a city's lifeblood.
  • Citizens need space to rest and play.
  • Urban design must consider climate change.

The Impact of Color

Rem Koolhaas, a co-founder of OMA, says the link between color and our emotional reaction to the built environment is well established.

Seattle Public Library
Bobak Ha'Eri / Wikimedia Commons

OMA's design work in the U.S. includes the Seattle Public Library.

“But it doesn't stop there,” he said. “In affecting our perceptions, color has a distinct impact on all the variables that determine the vitality of the city: social, cultural and economic.

“By combining our expertise with AkzoNobel, we're hoping to produce a study that will provide important insights to all key players in the urban environment.”

Color consultant Jill Pilaroscia recently made a similar case for the economic impact of color in the built environment at D+D 2014 ("Hue Knew? Why Building Color Matters").

Influencing Urban Transformation

Added AkzoNobel’s CEO Ton Büchner, “We believe that our new research partnership with OMA will make a significant contribution to creating more 'human' urban environments for the world's citizens.”

Sydney Harbour Bridge
AkzoNobel

Efficient, sustainable infrastructure is a foundation of AkzoNobel's "Our Human Cities Manifesto." The company cites the Sydney Harbour Bridge as an example.

“Given that 60 percent of our products are in the Buildings and Infrastructure and Transportation end-user segments, AkzoNobel has an important influence on the process of urban transformation that's currently taking place,” he said.

The partnership by the two Dutch companies was announced at the 14th International Architecture Exhibition of la Biennale di Venezia, curated this year by Koolhaas.

Human Cities Initiative

The Human Cities initiative highlights the company’s commitment to “improving, energizing and regenerating urban communities” around the world.

Our Human Cities / AkzoNobel

Urban built environments must address climate change, according to AkzoNobel.

Human Cities builds on a few existing AkzoNobel activities, such as its employee-led Community Program, Let's Colour program and Art Foundation. It also builds on the company’s work with external partners, such as the Rijksmuseum, UNESCO and the Cruyff Foundation.

More information: www.akzonobel.com/humancities.

   

Tagged categories: Aesthetics; AkzoNobel; Architects; Architectural coatings; Color; Economy; Infrastructure; Research; Urban Planning

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
Sherwin-Williams
 
Sherwin-Williams General Polymers Resinous Flooring App
 
Our coatings and linings expertise available 24/7, allowing you to explore the Sherwin-Williams systems best suited for your flooring needs. Android Users Click here to Download the app today!
 

 
PPG Protective and Marine Coatings Group
 
We Protect and Beautify the World
 
PPG is widely recognized as a world leader in protective and marine coatings, developing innovative, cutting-edge products and services.
 

 
Carboline Company
 
Carboline is pouring with opportunities
 
We are proud of our exceptional products and services, and believe that people are our greatest asset. Come grow with us!
 

 
Strategic Materials Inc.
 
Coming April 2017
 
Available April 2017. TruAbrasives™, a clean crushed glass abrasive superior to other abrasives for performance, health, and environmental benefits.
 

 
Jotun Paints Inc.
 
Jotachar JF750 - The Time Saving Solution
 
The only mesh free solution for jet fire scenarios. Jotachar saves installation time and material costs - the next generation of epoxy passive fire protection.
 

 
BASF
 
New resins from BASF will have metals loving water!
 
Excellent corrosion resistance, low VOC, high gloss, thin films www.basf.us/industrialcoatings dpsolutions@basf.com 800-231-7868
 

 
Mitsubishi Gas Chemical America
 
Performance Amine 1,3-BAC
 
A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.
 

 
Blastox/The TDJ Group, Inc.
 
Blastox® - One Step Lead Abatement
 
Sandblast additive delivered to jobsite pre-blended to eliminate hazardous abrasive wastes. Why mix, meter or apply at the job-site? Blast with ease and
Let your painters paint!
1(800)-252-7869
 

 
Novatek Corporation
 
Novatek Corporation, Dustless Coatings Removal
 
Strip, clean and profile all dust free! Comply with new lead standards. Contact today: (866) 563-7800
 

 
CHLOR*RID International Inc.
 
SOLUTIONS THAT WORK
 
Companies that invest in corrosion control use CHLOR RID products
  • Soluble salt removal liquid
  • Test kits to verify contamination levels
  • Surface passivation to hold the blast
INFO@CHLOR-RID.COM 800.422.3217
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@paintsquare.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us