PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download our free eResource: Specifier's Choice Guide Download Now

Paint and Coatings Industry News

Main News Page


Urban Research Banks Against Beige

Tuesday, June 10, 2014

More items for Coating Materials

Comment | More

Could a blue bridge bring more cash to a city’s coffers than a brown bridge? New global research funded by AkzoNobel will put that proposition to the test.

Led by the architecture firm OMA (Office of Metropolitan Architecture) and drawing on a host of partners, the research project aims to provide insight for architects, developers, city authorities, citizens and others.

color in architecture
Our Human Cities / AkzoNobel

Color "has a distinct impact on all the variables that determine the vitality of a city: social, cultural and economic," according to Rem Koolhaas, co-founder of OMA, which will lead the study.

The study is one aspect of AkzoNobel’s new Human Cities initiative, according to an announcement made Friday (June 6).

The Human Cities Manifesto contains six principles (in this order) for urban transformation worldwide:

  • Cities should be more colorful.
  • Urban heritage needs to be embraced.
  • People must connect to make cities come alive (the company's case for effective, sustainable infrastructure).
  • Education should be a city's lifeblood.
  • Citizens need space to rest and play.
  • Urban design must consider climate change.

The Impact of Color

Rem Koolhaas, a co-founder of OMA, says the link between color and our emotional reaction to the built environment is well established.

Seattle Public Library
Bobak Ha'Eri / Wikimedia Commons

OMA's design work in the U.S. includes the Seattle Public Library.

“But it doesn't stop there,” he said. “In affecting our perceptions, color has a distinct impact on all the variables that determine the vitality of the city: social, cultural and economic.

“By combining our expertise with AkzoNobel, we're hoping to produce a study that will provide important insights to all key players in the urban environment.”

Color consultant Jill Pilaroscia recently made a similar case for the economic impact of color in the built environment at D+D 2014 ("Hue Knew? Why Building Color Matters").

Influencing Urban Transformation

Added AkzoNobel’s CEO Ton Büchner, “We believe that our new research partnership with OMA will make a significant contribution to creating more 'human' urban environments for the world's citizens.”

Sydney Harbour Bridge
AkzoNobel

Efficient, sustainable infrastructure is a foundation of AkzoNobel's "Our Human Cities Manifesto." The company cites the Sydney Harbour Bridge as an example.

“Given that 60 percent of our products are in the Buildings and Infrastructure and Transportation end-user segments, AkzoNobel has an important influence on the process of urban transformation that's currently taking place,” he said.

The partnership by the two Dutch companies was announced at the 14th International Architecture Exhibition of la Biennale di Venezia, curated this year by Koolhaas.

Human Cities Initiative

The Human Cities initiative highlights the company’s commitment to “improving, energizing and regenerating urban communities” around the world.

Our Human Cities / AkzoNobel

Urban built environments must address climate change, according to AkzoNobel.

Human Cities builds on a few existing AkzoNobel activities, such as its employee-led Community Program, Let's Colour program and Art Foundation. It also builds on the company’s work with external partners, such as the Rijksmuseum, UNESCO and the Cruyff Foundation.

More information: www.akzonobel.com/humancities.

   

Tagged categories: Aesthetics; AkzoNobel; Architects; Architectural coatings; Color; Economy; Infrastructure; Research; Urban Planning

Comment Join the Conversation:

Sign in to our community to add your comments.

Jotun Paints Inc.
Jotachar JF750 - The Time Saving Solution

The only mesh free solution for jet fire scenarios. Jotachar saves installation time and material costs - the next generation of epoxy passive fire protection.


Hempel (USA) Inc.
Wider range of Hempel Protective Coatings now approved by Norsok.

Proven high performance products that protect your assets. Contact us today at protective@hempel.com to find out more.


BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Wasser High-Tech Coatings Inc.
Wasser Coatings Protect

Wasser Coatings offer a complete range of Moisture Cure Urethane (NEPCOAT approved) systems in addition to Polyurea membranes and linings(NSF).
www.wassercoatings.com


Carboline Company
Fireproofing Solutions

Pyroclad® X1 Thermo-Lag® Pyrocrete® – protecting against hydrocarbon and jet fires, explosions, and cryogenic spills.


Sherwin-Williams
Sherwin-Williams Protective & Marine Coatings

With 4,000 distribution points and 3,700+ years of experience, Sherwin-Williams delivers the products, support and expertise you need, right where you need it.


Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.


PPG Protective and Marine Coatings Group
Bringing innovation to the surface.™

PPG Protective & Marine Coatings is widely recognized as a world leader in protective and marine coatings, developing innovative, cutting-edge products and services.


ChemMasters, Inc.
Most Specified Brand for Concrete Structures

#1 choice of specifiers for acrylics & elastomerics, epoxy/urethane systems, silane & siloxane treatments, HMWM & epoxy crack healer/sealers, & repair mortars.


NLB Corporation
MiniARM automates surface prep

NLB’s Mini ARM lets an operator control high-pressure water jets remotely, with fast tool changes for different jobs. It maximizes protection and productivity.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2016, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com