PaintSquare.com
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

Advertisement

Sherwin-Williams


Coatings Industry News

Main News Page


Urban Research Banks Against Beige

Tuesday, June 10, 2014

More items for Coating Materials

Comment | More

Could a blue bridge bring more cash to a city’s coffers than a brown bridge? New global research funded by AkzoNobel will put that proposition to the test.

Led by the architecture firm OMA (Office of Metropolitan Architecture) and drawing on a host of partners, the research project aims to provide insight for architects, developers, city authorities, citizens and others.

color in architecture
Our Human Cities / AkzoNobel

Color "has a distinct impact on all the variables that determine the vitality of a city: social, cultural and economic," according to Rem Koolhaas, co-founder of OMA, which will lead the study.

The study is one aspect of AkzoNobel’s new Human Cities initiative, according to an announcement made Friday (June 6).

The Human Cities Manifesto contains six principles (in this order) for urban transformation worldwide:

  • Cities should be more colorful.
  • Urban heritage needs to be embraced.
  • People must connect to make cities come alive (the company's case for effective, sustainable infrastructure).
  • Education should be a city's lifeblood.
  • Citizens need space to rest and play.
  • Urban design must consider climate change.

The Impact of Color

Rem Koolhaas, a co-founder of OMA, says the link between color and our emotional reaction to the built environment is well established.

Seattle Public Library
Bobak Ha'Eri / Wikimedia Commons

OMA's design work in the U.S. includes the Seattle Public Library.

“But it doesn't stop there,” he said. “In affecting our perceptions, color has a distinct impact on all the variables that determine the vitality of the city: social, cultural and economic.

“By combining our expertise with AkzoNobel, we're hoping to produce a study that will provide important insights to all key players in the urban environment.”

Color consultant Jill Pilaroscia recently made a similar case for the economic impact of color in the built environment at D+D 2014 ("Hue Knew? Why Building Color Matters").

Influencing Urban Transformation

Added AkzoNobel’s CEO Ton Büchner, “We believe that our new research partnership with OMA will make a significant contribution to creating more 'human' urban environments for the world's citizens.”

Sydney Harbour Bridge
AkzoNobel

Efficient, sustainable infrastructure is a foundation of AkzoNobel's "Our Human Cities Manifesto." The company cites the Sydney Harbour Bridge as an example.

“Given that 60 percent of our products are in the Buildings and Infrastructure and Transportation end-user segments, AkzoNobel has an important influence on the process of urban transformation that's currently taking place,” he said.

The partnership by the two Dutch companies was announced at the 14th International Architecture Exhibition of la Biennale di Venezia, curated this year by Koolhaas.

Human Cities Initiative

The Human Cities initiative highlights the company’s commitment to “improving, energizing and regenerating urban communities” around the world.

Our Human Cities / AkzoNobel

Urban built environments must address climate change, according to AkzoNobel.

Human Cities builds on a few existing AkzoNobel activities, such as its employee-led Community Program, Let's Colour program and Art Foundation. It also builds on the company’s work with external partners, such as the Rijksmuseum, UNESCO and the Cruyff Foundation.

More information: www.akzonobel.com/humancities.

   

Tagged categories: Aesthetics; AkzoNobel; Architects; Architectural coatings; Color; Economy; Infrastructure; Research; Urban Planning

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
Mitsubishi Gas Chemical America
 
Performance Amine 1,3-BAC
 
A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.
 

 
Jotun Paints Inc.
 
Jotun Jotachar 1709
 
Mesh-free passive fire protection epoxy designed to protect against hydrocarbon pool fire scenarios for up to four hours as defined in the ANSI/UL1709 standard.
 

 
Novatek Corporation
 
Dustless Coatings Removal
 
Novatek Corporation, Dustless Coatings Removal Strip, clean and profile all dust free! Comply with new lead standards. Contact today: (866) 563-7800 www.Novatekco.com
 

 
Industrial Vacuum Equipment Corp.
 
Hurricane Vacuums
& Dust Collectors
 
Vacuum and dust collector hose, filters and related accessories.
IndustrialVacuum.com
 

 
Carboline Company
 
Carboline launches new website!
 
The completely revamped website, offers quick and easy access to essential product information and is now mobile-friendly.
 

 
BASF
 
New resins from BASF will have metals loving water!
 
Excellent corrosion resistance, low VOC, high gloss, thin films www.basf.us/industrialcoatings dpsolutions@basf.com 800-231-7868
 

 
Sauereisen, Inc.
 
Substrate Repair Materials
 

Substrate Repair Materials and Filler Compounds

Sauereisen's full line of underlayments are the ideal substrate repair materials to restore structural integrity prior to the application of SewerGard©
 

 
Tarps manufacturing, Inc.
 
QUALITY MADE IN AMERICA —Available near you!
 
CLICK to get a behind-the-scenes look at how Tarps Manufacturing makes the highest-quality tarps right here in the USA — available nationwide.
 

 
Bullard
 
Bullard Made in the USA
 
 

 
HoldTight Solutions Inc.
 
NO FLASH RUST - NO CONTAMINANTS
 
Our HoldTight®102 salt remover & flash rust
preventer prevents flash
rust by removing surface contaminants. Contact us
for your nearest distributor.
(800) 319.8802 sales@holdtight.com
 

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@paintsquare.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy Policy   |   Terms & Conditions   |   Support   |   Site Map   |   Search   |   Contact Us