PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download our free e-book! Quality Control

Paint and Coatings Industry News

Main News Page


Paint Your Way Through Happy Hour

Thursday, April 24, 2014

More items for Program/Project Management

Comment | More

If boxed wine isn’t your thing, one clever ad agency may have the answer: wine in a paint can.

Lithuanian ad agency McCann Vilnius has canned a popular French wine in a limited-edition paint can.

wine in a paint can
Photos: PackagingoftheWorld.com

No corkscrews necessary! This wine pours straight from a paint can.

The wine, Beaujolais Nouveau, is a fruity red that hails from the Beaujolais province of France.

According to French law, the current batch of wine can't be released before 12:01 a.m. on the third Thursday of November.

Once the clock strikes midnight, all that cork-popping anticipation turns into a widespread celebration—a tradition that marketing groups have been quick to monetize.

Each year, the ad agency, which is part of McCann Worldgroup, creates different packaging to promote the new vintage.

"This year, we tried to reimagine [the] function of the wine," the ad agency told PackagingoftheWorld.com.

Stain by Numbers

The paint can, labeled "Couleur Nouveau," comes with a color chart so that you can achieve the perfect stained color on your teeth and lips.

McCann Vilnius

Achieve your perfect shade (of stained teeth) with the included color chart.

"Obviously, Beaujolais Nouveau isn't the best-tasting wine in the world, so except making you drunk, it turns your teeth and lips purple," McCann Vilnius told PackagingoftheWorld.

"So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which color on your teeth," the agency said.

The inside of the cans are lined with plastic to preserve the wine's taste, but best to drink up: Beaujolais Nouveau wines are best in their first year and don't typically improve with age.

   

Tagged categories: Advertising; Color guides; Color matching; Paint recycling; Painters

Comment Join the Conversation:

Sign in to our community to add your comments.

SAFE Systems, Inc.
SAFE Systems'
Blast Lights &
Deadman Switches

Halogen or LED blast lights available with our NEW urethane bumper. Switches available in many colors for color coding your hoses.


Chicago Corrosion Group

Rust Buddy Solidifier

Stops Rust With A Brushstroke.
No Surface Prep Required.


PPG Protective and Marine Coatings Group
Industrial strength performance in ONE can.

Now get the durability and protection of two components in one can: Amercoat® ONE, PSX® ONE and Sigmadur ONE.


Ethox Chemicals LLC
Ethoflex® ER instantly upgrades your epoxy!

The only epoxy additive that improves flexibility, corrosion resistance, toughness, and adhesion, without hurting pot life, cure time, or increasing VOCs.


WINOA Group
W Abrasives : Bullets for cost killers

WA COST is the right solution for cost killers who want to reduce their blasting costs. Visit us during the GIFA (Hall15 - D14).


Absolute Equipment/Grand Rental Station
Portable Power from Absolute Equipment

•Compressors
•Lighting Systems
•Generators
•Light Compaction
Sales • Rental • Service
Call 1-866-931-6655
Over a century of
providing excellence.


Elcometer, Inc.
Durability & Design meet
Performance & Reliability

Elcometer 319 Dewpoint Meter
View the technical data on the Elcometer Dewpoint meter.


Specialty Products, Inc. (SPI)
SIGN UP TODAY – HANDS ON TRAINING

After 40 years in the coating business, SPI has trained more industry professionals than any other polyurea manufacturer. Now offering more classes at more locations than ever before!


DRYCO
Climate Control...delivered.

Temporary climate control equipment. Dehumidifiers,
Heaters, A/C, Power, More…
Call: 866-379-2600


Termarust Technologies
Termarust (HR CSA) Chemically Stops
Active Corrosion

Hydro Utility Penstock Overcoated in 1997. Was power washed and overcoated with major cost saving. No environmental impact with Termarust's low LC50 of 41,007 ppm.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com