PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Paint and Coatings Industry News

Main News Page


Paint Your Way Through Happy Hour

Thursday, April 24, 2014

More items for Program/Project Management

Comment | More

If boxed wine isn’t your thing, one clever ad agency may have the answer: wine in a paint can.

Lithuanian ad agency McCann Vilnius has canned a popular French wine in a limited-edition paint can.

wine in a paint can
Photos: PackagingoftheWorld.com

No corkscrews necessary! This wine pours straight from a paint can.

The wine, Beaujolais Nouveau, is a fruity red that hails from the Beaujolais province of France.

According to French law, the current batch of wine can't be released before 12:01 a.m. on the third Thursday of November.

Once the clock strikes midnight, all that cork-popping anticipation turns into a widespread celebration—a tradition that marketing groups have been quick to monetize.

Each year, the ad agency, which is part of McCann Worldgroup, creates different packaging to promote the new vintage.

"This year, we tried to reimagine [the] function of the wine," the ad agency told PackagingoftheWorld.com.

Stain by Numbers

The paint can, labeled "Couleur Nouveau," comes with a color chart so that you can achieve the perfect stained color on your teeth and lips.

McCann Vilnius

Achieve your perfect shade (of stained teeth) with the included color chart.

"Obviously, Beaujolais Nouveau isn't the best-tasting wine in the world, so except making you drunk, it turns your teeth and lips purple," McCann Vilnius told PackagingoftheWorld.

"So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which color on your teeth," the agency said.

The inside of the cans are lined with plastic to preserve the wine's taste, but best to drink up: Beaujolais Nouveau wines are best in their first year and don't typically improve with age.

   

Tagged categories: Advertising; Color guides; Color matching; Paint recycling; Painters

Comment Join the Conversation:

Sign in to our community to add your comments.

Minerals Research & Recovery
PREMIUM SLAG ABRASIVES

Visit mrrinc.com In surface preparation tests run for NIOSH by an independent company, Sharpshot® was shown to be the best slag abrasive for cutting speed and cost per sq. ft.
Call Steve: 520-297-4626


SAFE Systems, Inc.
Enduroguard -
The Tough Cable
for a Tough Industry.

Reduce maintenance costs and down time, increase job site safety with Enduroguard Cable. Available exclusively from SAFE Systems. UL listed, flexible, abrasion resistant and cut resistant.


Polygon
POLYGON - Temporary Humidity Control

We specialize in innovative climate control solutions for industrial painting, utilizing alternative energy sources and combining desiccants with heating or cooling.


Clemco Industries Corp.
Powerful Protection in a Small Package

Mounts inside blast helmet, alerts operator to dangerous breathing-air condition by audible, visual, and vibratory alarms. Easily calibrated, battery operated.


Safway Services
One Source. Every Solution.

The Safway Group is your source for multiservices. Painting, coating, insulation and more – all from the most trusted name in the industry.


HoldTight Solutions Inc.
NO FLASH RUST -
NO CONTAMINANTS

Our HoldTight®102 salt remover & flash rush inhibitor prevents flash rust by removing surface contaminants.
Contact us for your nearest distributor. (800) 319.8802 sales@holdtight.com


Van Air Systems
Fill Your Air Dryer with
Dry-O-Lite.

Only Dry-O-Lite desiccant from Van Air Systems keeps compressed air lines dry and trouble free. Perfect for blasting and painting.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com