PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download the latest free Blasting Resource Guide eResource Book

Paint and Coatings Industry News

Main News Page


Paint Your Way Through Happy Hour

Thursday, April 24, 2014

More items for Program/Project Management

Comment | More

If boxed wine isn’t your thing, one clever ad agency may have the answer: wine in a paint can.

Lithuanian ad agency McCann Vilnius has canned a popular French wine in a limited-edition paint can.

wine in a paint can
Photos: PackagingoftheWorld.com

No corkscrews necessary! This wine pours straight from a paint can.

The wine, Beaujolais Nouveau, is a fruity red that hails from the Beaujolais province of France.

According to French law, the current batch of wine can't be released before 12:01 a.m. on the third Thursday of November.

Once the clock strikes midnight, all that cork-popping anticipation turns into a widespread celebration—a tradition that marketing groups have been quick to monetize.

Each year, the ad agency, which is part of McCann Worldgroup, creates different packaging to promote the new vintage.

"This year, we tried to reimagine [the] function of the wine," the ad agency told PackagingoftheWorld.com.

Stain by Numbers

The paint can, labeled "Couleur Nouveau," comes with a color chart so that you can achieve the perfect stained color on your teeth and lips.

McCann Vilnius

Achieve your perfect shade (of stained teeth) with the included color chart.

"Obviously, Beaujolais Nouveau isn't the best-tasting wine in the world, so except making you drunk, it turns your teeth and lips purple," McCann Vilnius told PackagingoftheWorld.

"So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which color on your teeth," the agency said.

The inside of the cans are lined with plastic to preserve the wine's taste, but best to drink up: Beaujolais Nouveau wines are best in their first year and don't typically improve with age.

   

Tagged categories: Advertising; Color guides; Color matching; Paint recycling; Painters

Comment Join the Conversation:

Sign in to our community to add your comments.

Desco Mfg. Co., Inc.
DUST-FREE SOLUTIONS For Lead Abatement

Tools operate at levels well below OSHA limits for hazardous material removal; meet SP11 specifications when required and low vibration tools increase productivity.


Tarps manufacturing, Inc.
QUALITY MADE IN AMERICA —Available near you!

CLICK to get a behind-the-scenes look at how Tarps Manufacturing makes the highest-quality tarps right here in the USA — available nationwide.


SABRE Autonomous Solutions
Safety, Productivity, Quality. Robotic Blasting

Learn how this simple to use, field deployed, automatic robot is eliminating hazards in major confined, cluttered and complex surface preparation projects.


Park Derochie Coatings Ltd.
www.ParkDerochie.com

Coatings          Fireproofing
Sandblasting     Scaffolding
Metalizing           Insulation

• Shop & Field Services
• SSPC Certified
• NACE Inspectors on staff
• New Construction &
  Maintenance Programs


Abrasives Inc.
Check our Prices for Blast Abrasives

Faced with higher abrasive costs? We invite you to call & check our rates on Black Magic® coal slag and other quality blast materials. Abrasives Inc. 800-584-7524


Clemco International GmbH
Global engineering-trusted solutions

For more than 70 years, Clemco has provided the highest quality blast equipment with a total commitment to comfort and safety.


Novetas Solutions
Abrasive Blasting near or over water?

100% Recycled Glass! NO Arsenic, Beryllium or other Toxic Metals! Great White Metal Finish and Safer than Slags! Call us at 866-775-6226


CS Unitec
Work Cleaner and Safer

CS Unitec’s new ATEX Vibro-Lo Kits feature low-vibration scalers for use in hazardous environments. Kit includes dust shroud, CuBe needles, fall arrestor and lanyard.


Seymour Midwest
Coating Application Tools & Supplies

Visit our “Where to Buy” site to find a local paint or tool supplier near you. Click here for a chance to win $500 of Tools & Supplies. 1(844)739-6687 Sales@SeymourMidwest.com


Specialty Products, Inc. (SPI)
Polyurea & Polyurethane Spray Foam Training

SPI is committed to industry leading technical training for polyurea & polyurethane spray foam professionals. Attendees receive hands-on, in-depth training for using and troubleshooting plural-component equipment, spray guns, machine hoses & parts.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2016, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com