PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download our Free Top Contractors e-Resource Guide.

Coatings Industry News

Main News Page


Paint Your Way Through Happy Hour

Thursday, April 24, 2014

Comment | More

If boxed wine isn’t your thing, one clever ad agency may have the answer: wine in a paint can.

Lithuanian ad agency McCann Vilnius has canned a popular French wine in a limited-edition paint can.

wine in a paint can
Photos: PackagingoftheWorld.com

No corkscrews necessary! This wine pours straight from a paint can.

The wine, Beaujolais Nouveau, is a fruity red that hails from the Beaujolais province of France.

According to French law, the current batch of wine can't be released before 12:01 a.m. on the third Thursday of November.

Once the clock strikes midnight, all that cork-popping anticipation turns into a widespread celebration—a tradition that marketing groups have been quick to monetize.

Each year, the ad agency, which is part of McCann Worldgroup, creates different packaging to promote the new vintage.

"This year, we tried to reimagine [the] function of the wine," the ad agency told PackagingoftheWorld.com.

Stain by Numbers

The paint can, labeled "Couleur Nouveau," comes with a color chart so that you can achieve the perfect stained color on your teeth and lips.

McCann Vilnius

Achieve your perfect shade (of stained teeth) with the included color chart.

"Obviously, Beaujolais Nouveau isn't the best-tasting wine in the world, so except making you drunk, it turns your teeth and lips purple," McCann Vilnius told PackagingoftheWorld.

"So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which color on your teeth," the agency said.

The inside of the cans are lined with plastic to preserve the wine's taste, but best to drink up: Beaujolais Nouveau wines are best in their first year and don't typically improve with age.

   

Tagged categories: Advertising; Color guides; Color matching; Paint recycling; Painters

Comment Join the Conversation:

Sign in to our community to add your comments.

SAFE Systems, Inc.
Portable Blast &
Recovery Equipment

Trailer or skid mounted blast and recovery equipment. Systems designed for maximum versatility, environmental compliance
and overall cost savings.
Call 1-800-634-7278


Industrial Vacuum Equipment Corp.
Hurricane Vacuums
& Dust Collectors

Vacuum and dust collector hose, filters and related accessories.
IndustrialVacuum.com


Carlisle Fluid Technologies
Built for Tough Jobs

From Epoxies to Urethanes to other high solid coatings, the new Binks Airless 75 delivers a great finish using an ergonomic design. Visit binks.com for more information.


PPG Protective and Marine Coatings Group
We Protect and Beautify the World

PPG is widely recognized as a world leader in protective and marine coatings, developing innovative, cutting-edge products and services.


Axxiom Manufacturing
Schmidt Introduces
the New miniBRS

Reduced in size, it is incredibly easy to maneuver and operate! The perfect alternative to larger blast & recovery units when project space is limited.
Call 1-800-231-2085


Carboline Company
Carboline is pouring with opportunities

We are proud of our exceptional products and services, and believe that people are our greatest asset. Come grow with us!


Advanced Recycling Systems
ADVANCED RECYCLING SYSTEMS (ARS)

Recycling Machines, Dust Collectors, Rapid Deployment units are time-tested and approved for the rugged industrial environment. Contact ARS today!
(330)536-8210


KTA-Tator, Inc. - Corporate Office
KTA Analyzes
Coating Failures

• Field Diagnosis
• Lab Diagnosis
• Determination of Cause
• Recommendations
www.kta.com
Call 1-800-245-6379


HoldTight Solutions Inc.
NO FLASH RUST - NO CONTAMINANTS

Our HoldTight®102 salt remover & flash rust
preventer prevents flash
rust by removing surface contaminants. Contact us
for your nearest distributor.
(800) 319.8802 sales@holdtight.com


Atlantic Design, Inc.
CLICK TO SEE...

what we did to this machine! Let ADI upgrade your machine, extending the life, efficiency, and value. Any make. Like new, but better! 866.Call.ADI

 
 
 

Technology Publishing Co., 2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@paintsquare.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us