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Retailers, PPG Sign Private-Label Deal

Tuesday, April 15, 2014

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An alliance of independent North American paint dealers has agreed to make PPG Industries Inc. the exclusive manufacturer of the group's premium paint brand.

PPG’s North American architectural coatings business has taken a minority equity position in The Coatings Alliance LLC, of Buffalo, NY, a cooperative of 43 paint dealers in the U.S. and Canada, PPG announced.

C2 Paint - Barry Dixon
The Coatings Alliance LLC

Virginia-based designer Barry Dixon created the color palette for the C2 Paint brand, which will now be produced for The Coatings Alliance exclusively by PPG Industries.

The deal makes the world's largest paint and coatings maker the exclusive paint manufacturer and sales representative for the Alliance's C2 Paint brand. Financial terms of the deal were not disclosed.

Under the agreement, PPG will produce the TCA-owned C2 Paint brand and act as an independent sales representative for C2 Paint to independent paint and decorating retailers throughout North America.

TCA was started in 1998 by a former paint chemist and comprises “a rare group of independent retailers, colorists and paint experts,” according to C2’s website.

Expanding Options and Reach

“TCA’s C2 Paint is an exclusive, dealer-owned brand that will provide our existing network of independent retailers with another premium product option,” said Scott Sinetar, PPG vice president, architectural coatings, North America.  

C2 Paint
C2 Paint

The Coatings Alliance says its private-label C2 Paint offers "premium product performance and unmatched luminosity."

“PPG’s position in TCA also continues to expand our distribution reach in North America and demonstrates our strategic interest and commitment to the independent dealer channel,” he said.

Added Tom Hill, CEO of TCA, “PPG’s partnership will also allow a greater investment in research and development, marketing, and distribution to ensure C2 Paint’s premier market position, as well as to further its commitment to eco-friendly, more sustainable products.”

About PPG

Based in Pittsburgh, PA, PPG Industries manufactures coatings and chemicals for industrial, transportation, consumer products, construction markets, and other industries.

PPG Industries Inc.

Pittsburgh, PA-based PPG says the deal demonstrates its strategic interest and commitment to the independent dealer channel.

The Architectural Coatings unit makes paints, stains and specialty coatings under brands such as Flood, Glidden, Olympic and PPG Pittsburgh Paints.

The company was founded in 1883 and operates in nearly 70 countries.


Tagged categories: Business matters; Coatings manufacturers; Coatings technology; Finance; PPG

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