| Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise


Download our free e-book! Surface Preparation & Safety

Paint and Coatings Industry News

Main News Page

U.S. Coatings Get New ‘National Player’

Tuesday, March 11, 2014

More items for Coating Materials

Comment | More

Working locally to compete nationally, nine regional North American paint and coating manufacturers have banded together to increase their specifying and selling power from coast to coast.

The goal of the new National Paint Alliance is to broker multi-state agreements that can then be filled, supported and serviced region by region, says Jeff Child, a paint industry veteran who is NPA's new executive director.


The National Paint Alliance plans to broker national coatings contracts that can then be filled and serviced locally.

Regional paint companies "decided that if they wanted to compete nationally, they couldn't do it alone," said Child, an alum of Kwal Paints and the Comex Group (both now part of Sherwin-Williams in North America). "The only way they could remain relevant in the national game was to partner together."

'The Better Alternative'

NPA members say they can provide better coatings and support for a project than a "one-size-fits-all" formulation provided by a national coating supplier.

"You can’t make a gallon of paint and send it across the whole U.S. and expect it to work the same way," said Child. "There are so many different climates in this country."

An exterior coating, in particular, will not perform the same in Seattle, Phoenix, Orlando, Minneapolis and New York, he says. And yet, big-box and hospitality chains, retailers, developers and other large owners may have structures in all of those areas, and more.

Providing a home-field option for products and services also allows for more knowledgeable, nimble local support, Child said.

Kelly-Moore Paints

Regional suppliers like Kelly-Moore Paints formulate coatings specifically for their environments, unlike a "one-size-fits-all" formulation designed for nationwide use, according to NPA.

"The National Paint Alliance understands the marketplace dynamics and the need for performance-proven regional formulations along with local expertise and rapid response," Child said.

"Meetings with a breadth of national account managers allowed us to determine that national chains—from Target to Wal-Mart, from Hilton Hotels to Marriott International, and from Cushman & Wakefield to Winn Companies—are limited in their ability to specify anything other than coatings from a national product portfolio."

He called NPA products "the better alternative" to national formulations.

Home Field Advantages

Child also contends that local painters prefer to work with local and regional suppliers. "We can really help [large owners] with their painters," he said.

Local flexibility means that contracts, billing and pricing can all be customized to the project and owner, he said.

And local manufacturers are better informed about local environmental conditions, regulations and color preferences, he adds. Each vendor guarantees exact color matches and "100% color fidelity to whatever national manufacturers' color is specified."

Diamond Vogel
Diamond Vogel Paints

Diamond Vogel Paints is one of nine charter members of the National Paint Alliance, a new national network of regional paint and coatings makers.

"No longer will specifiers, including the architects who start the specification process at the very beginning of a construction project, have to depend on a one-size-fits-all scenario for their paint and coatings requirements," said Child.

Fitting In

The charter members originally came together as members of the Coatings Research Group International, an Ohio-based group of companies founded in 1956 that share research and development, said Child.

Most, if not all, NPA charter members are also members of the American Coatings Association (formerly, the National Paint and Coatings Association) and plan to retain those memberships, Child said.

Child said he did not consider NPA in competition with the ACA.


The NPA charter members connected as members of the Coatings Research Group International, whose members share research and development.

The ACA, which represents coating manufacturers, declined to comment on the new NPA.

'Like Pieces of a Puzzle'

The nine charter members of NPA (and their headquarters) are:

  • Cloverdale Paint (Surrey, British Columbia, Canada);
  • Diamond Vogel Paint (Orange City, IA);
  • Dunn-Edwards Paints (Los Angeles, CA);
  • Farrell-Calhoun Paint (Memphis, TN);
  • Kelly-Moore Paint (San Carlos, CA)
  • O'Leary Paint (Lansing, MI);
  • McCormick Paint (Rockville, MD);
  • Miller Paint (Portland, OR); and
  • SunColor Paints (Orlando, FL).

When the companies' distribution territory was mapped, "it was almost like these pieces to a puzzle," said Child. "There was very little overlap."

In all, the group distributes directly to about 90 percent of the U.S., said Child. The other 10 percent (mainly in the New England region) will be serviced by independent dealers, he said.

Coordinated Network

The alliance will work through a coordinated network of 400 field representatives, 16 manufacturing facilities, and 520 retail stores across the U.S. and Canada, NPA said.

For more information, email Jeff Child or visit


Tagged categories: Associations; Coatings manufacturers; Coatings Research Group; Commercial Buildings; Diamond Vogel Paint; Dunn-Edwards; Kelly-Moore; Miller Paint; Painters; Sherwin-Williams

Comment Join the Conversation:

Sign in to our community to add your comments.

Jotun Paints Inc.
Jotachar JF750 - The Time Saving Solution

The only mesh free solution for jet fire scenarios. Jotachar saves installation time and material costs - the next generation of epoxy passive fire protection.

Hempel (USA) Inc.
Hempel Protective Coatings

Wider range of Hempel coatings now meet NORSOKs exacting M-501 standard. Proven high performance to protect your assets. Contact us at to find out more.

New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films

Carboline Company
Fireproofing Solutions

Pyroclad® X1 Thermo-Lag® Pyrocrete® – protecting against hydrocarbon and jet fires, explosions, and cryogenic spills.

Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.

Wasser High-Tech Coatings Inc.
Polyflex® Polyurea Linings

Polyflex ™ new Polyurea Geotextile Membrane System has been specifically engineered to protect the environment in containment applications.

Sherwin-Williams Protective & Marine Coatings

With 4,000 distribution points and 3,700+ years of experience, Sherwin-Williams delivers the products, support and expertise you need, right where you need it.

SSPC: The Society for Protective Coatings

Join SSPC and Enhance
Your Career !

Fischer Technology Inc.
MP0R with rotating display screen

Automatic rotating display screen just like your smart phone. Click for Video
Call 800-243-8417

Detail Masters
Overspray Removal

We offer professional, turnkey service and unparalleled quality!
Our process can save hundreds— even thousands of dollars. It's fast, environmentally safe and 100% guaranteed.

Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us

© Copyright 2000-2016, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail