PaintSquare.com


The First Word in Protective & Marine Coatings

A Product of Technology Publishing / PaintSquare
JPCL | PaintSquare News | Durability + Design | Paint BidTracker

Paint and Coatings Industry News

Main News Page


On the Road, White Flexes its Might

Friday, January 17, 2014

More items for Coating Application

Comment | More

The automotive coatings industry may be the only place where people see black and white through rose-colored glasses.

Decade after decade, consumers can’t seem to get enough of these basic car colors.

And so it is again. White and black (in that order) are once again the world's two most popular paint colors, according to Axalta Coating Systems' 2013 Color Popularity Report.

Philadelphia, PA-based Axalta (formerly, DuPont Performance Coatings) has produced the annual report since 1953.

automotive color trends
©iStock / 1001nights

Vibrant colors like red and blue take a back seat to black and white, which reign as the most popular car colors, according to Axalta Coating Systems.

"Our global team of color specialists relies on our advanced forecasting to formulate the next generation of coating colors," said David Fischer, VP of Axalta's global OEM business. "The result is an ever-evolving color palette for automotive designers."

Keeping it Basic

White was the most popular automotive color worldwide in 2013, growing by 6 popularity percentage points since 2012, Axalta said. Solid white cars accounted for 22 percent of vehicles, and pearl white covered 7 percent.

Black, primarily "effect" black, took the No. 2 spot with 20 percent of sales.

Overall, neutral hues coat 76 percent of today's vehicles, Axalta reported.

The runners-up were:

  • Silver, 15 percent;
  • Gray, 12 percent;
  • Red, 8 percent;
  • Blue, 5 percent; and
  • Brown/beige, 5 percent.

The least-popular choices included green, orange and purple. Yellow/gold saw a small increase.

The report also breaks down color choices by vehicle type and size, including trucks and luxury vehicles.

By Region

In North America, white has been No. 1 for seven years running and accounted for 26 percent of the popularity points in 2013. Black followed the global trend, capturing 20 percent in North America. Popular chromatic color choices were red and blue.

Axalta 2013 Color Popularity Report
Axalta Coating Systems

"Six Decades of Automotive Color" showcases the most popular car colors of the last 60 years.

Europe was also wild about white, which accounted for 29 percent of new-car sales there in 2013. Black was second, coming in at 21 percent. Blue dipped slightly in favor, while red inched up.

Neutrals ruled in Asia, reaching 75 percent of the market. Red was the most popular non-neutral. Japan favored white, followed by black and silver. In China, black was a popular choice, while colorful reds and browns beat out blue, green and yellow. South Korea favored white, followed by silver; India led with silver, followed  by white.

For the first time since 2001, white even beat out silver in South America, followed by gray and red.

Russia,  too, preferred white, but green fared better there than in any other country.

White had a strong lead at 43 percent in Africa, where silver and gray were also popular.

Six Decades

The report, produced since 1953, has inspired Axalta to roll out "Six Decades of Automotive Color," showcasing the top five most popular colors by model year over the last 60 years.

Axalta Coating Systems in the new name of DuPont Performance Coatings, which was sold for $4.9 billion to The Carlyle Group in February 2013.

   

Tagged categories: Annual report; Asia Pacific; Automotive coatings; Axalta; Color; Color trends; DuPont; EMEA (Europe, Middle East and Africa); Europe; North America; South America; Trends

Comment Join the Conversation:

Sign in to our community to add your comments.

U.S. Zinc

With multiple locations, ample capacity and a proven safety record, U.S. Zinc offers supply security to customers around the globe. Helping the world work™


Minerals Research & Recovery

HIGH PERFORMANCE ABRASIVES

(no needles to embed!)
Why recycle waste from other countries? Go FASTER, CLEANER, at 1/3 THE COST with MR&R “All-American” Sharpshot®HP!!

WATCH THE VIDEO


NLB Corporation
Water jets surface prep high and low

See how quickly HydroPrep® tools do surface prep, with no containment needed. Choose automated Crawler for overhead, Vortex™ for floors, or handheld VertaJet™.


Denso North America Inc.
Denso Tank Base
Protection System

An easily applied prevention system, utilizing Denso tapes and coatings around the tank base, that helps prevent corrosion from external elements.
Call 1-281-821-3355 or Visit www.densona.com


DRYCO
The one way to control
a tank: DRYCO

Temporary climate control equipment. Dehumidifiers,
Heaters, A/C, Power, More…
Toll Free: 866-379-2600


Termarust Technologies
Termarust (HR CSA) Chemically Stops
Active Corrosion

Hydro Utility Penstock Overcoated in 1997. Was power washed and overcoated with major cost saving. No environmental impact with Termarust's low LC50 of 41,007 ppm.


Harsco
BLACK BEAUTY® App

Download the free app for BLACK BEAUTY® Abrasives. Explore all the features from the palm of your hand.
Toll Free: 1-888-733-3646

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker JPCL Europe

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2014, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com