PaintSquare.com
Follow us on Twitter Follow us on LinkedIn Like us on Facebook Follow us on Instagram Visit the TPC Store
Search the site

 

Coatings Industry News

Main News Page


Sky-High Paint Job Goes to a Vote

Friday, December 20, 2013

More items for Coating Application

Comment | More

Its recent merger with US Airways has American Airlines saying “out with the old and in with the new”—or maybe, it’s “in with the old and out with the new.”

Faced with painting hundreds of new airplanes, the company just can't decide what look to go with, so new CEO Doug Parker is letting the employees pick between AA's newest design or its old "eagle" look.

Well, they at least get to pick what goes on the tail. The company already spent a nice chunk of change in January when it unveiled a new logo and exterior for its planes to build anticipation for its "landmark aircraft order" of 550 new planes.

American Airlines paint
Facebook / American Airlines

All employees of recently merged American Airlines and US Airways have until Jan. 2 to cast their vote for either keeping the tail design on the newest AA paint job (top) or reverting back to the old design.

But with the merger on Dec. 9, an additional 620 planes displaying the US Airways livery will have to be converted.

Merits of Aircraft Livery

Parker sent a message to his employees outlining his plan to let them choose the new paint job.

"While I enjoy debating the merits of certain aircraft liveries as much as anyone, I have always believed they are not particularly important to the success of an airline," Parker said.

Parker became the CEO after the two airlines merged. He was the chairman and CEO of US Airways.

"[I] have yet to find a customer who based their purchase decision on the exterior design of the airplane," he added.

However, when the airplane is your office, the paint job does matter, which is why Parker says he is letting his employees make the decision. 

Silver Bird Legacy

The look of the airplane fuselage will remain the same, since AA just made the switch from polished to painted silver planes.

The new, lighter aircrafts feature composite materials that must be painted, and the company said its polished metal look was no longer an option.

"[T]he importance of the new paint selection became critical to honoring American's silver bird legacy," the company said in a January statement. "Silver mica paint was chosen as a way to maintain the silver heritage which American's people and customers are passionate about, yet progress ahead with a clean new look."

Red, white and blue—the company's core colors—were updated "to reflect a more vibrant and welcoming spirit," said Virasb Vahidi, American's Chief Commercial Officer.

Redoing all of this recent work would be "irresponsible," Parker noted. Plus, he thinks the "newly painted aircraft look extremely nice."

Employees have until noon CT Jan. 2 to submit their choice.

   

Tagged categories: Aerospace; Decorative painting; Mergers; Paint application

Comment Join the Conversation:

Sign in to our community to add your comments.

Advertisements
 
SABRE Autonomous Solutions
 
Repeatability
 
The ALPHA1 provides reliable results consistently allowing you to cost your next job with confidence.
 

 
Industrial Vacuum Equipment Corp.
 
Hurricane Vacuums
& Dust Collectors
 
Vacuum and dust collector hose, filters and related accessories.
IndustrialVacuum.com
 

 
SAFE Systems, Inc.
 
Portable Blast &
Recovery Equipment
 
Trailer or skid mounted blast and recovery equipment. Systems designed for maximum versatility, environmental compliance
and overall cost savings.
Call 1-800-634-7278
 

 
Bullard
 
Upgrade with the Bullard GenVX
 
Click here to learn how you can get a GenVX Helmet and Win.
 

 
SEMicro Division, M.E. Taylor Engineering, Inc.
 
Coatings Adhesion Testers
 
The PATTI® accurately measures the bond strength between coating & substrate. Outfitted properly, the surface can be rough, porous, or curved & >10K psi strong!
 

 
International Bridge Conference
 
2017 International Bridge Conference
 
June 4-8, 2017, National Harbor, Maryland
 

 
Sherwin-Williams
 
Sherwin-Williams Oil & Gas App
 
Our coatings and linings expertise available 24/7, allowing you to explore the best Sherwin-Williams solutions for oil refineries, shale drilling sites, and offshore. Android users
click here. Download today!
 

 
Safway Services
 
Safeguard Assets. Ensure Productivity. HAKI®
 
Protect assets and equipment. Keep facilities open and operational. Maintain schedules regardless of weather. Ensure smooth and continuous production. Easy to erect. Safway is the primary distributor of HAKI® products including HAKISPAN and HAKITEC® 750 – in North America.
 

 
KTA-Tator, Inc. - Corporate Office
 
KTA-TATOR LABORATORY SERVICES
 
• Coating failure analysis
• Independent
  comparative testing
• Accelerated
  weathering testing
• Toxic metals testing
• A2LA Accredited
Contact: Cindy O'Malley,
at 412-788-1300 x180
 

 
Atlantic Design, Inc.
 
CLICK HERE
 
to see what we did to this dust collector! ADI can increase the efficiency and life of your equipment! Any brand, for less than new! 866.Call.ADI
 

 
 
 

Technology Publishing Co., 2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@paintsquare.com


The Technology Publishing Network

Durability + Design PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us