| Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise


Download our free e-book! Corrosion Under Insulation. Sponsored by Thermion.

Paint and Coatings Industry News

Main News Page

DuPont Refinish Reborn as Cromax

Thursday, October 3, 2013

More items for Coating Materials

Comment | More

Automotive coatings formerly from DuPont are getting a fresh new face with a rebranding campaign taking place throughout the rest of the year.

Cromax will be the new brand name for DuPont Refinish, a global brand of automotive refinish systems, Axalta Coating Systems announced Sept. 24.

Axalta is the new name of the venerable DuPont Performance Coatings business, which was sold in Feburary for $4.9 billion to The Carlyle Group.

'Fresh New Look'

"The Cromax name and vibrant logo provide a fresh new look to a superb line of refinish products that enjoy tremendous loyalty among thousands of body shop customers, distributors and importers involved in the refinish business around the world," said Charles Shaver, Chairman and CEO of Axalta Coating Systems.


Axalta Coating Systems announced Cromax as the new brand name for DuPont Refinish, a global brand of automotive refinish systems. DuPont Performance Coatings was sold in February for $4.9 billion.

"Today, we're elevating the Cromax name to embrace a portfolio of products that together will provide our customers with choices to support them from the front of the body shop to the back," Shaver added.

Cromax includes all of the product lines that are part of the DuPont Refinish franchise, such as Cromax Pro, Chroma Premier, ChromaBase and Centari, the company says, adding that everything about the individual product lines will remain the same.

The complete rollout of the new Cromax identity "will take some time," according to the company, with more information released through the rest of the year. New Cromax labels will start to appear in some locations in 2014.

About Axalta

Axalta Coating Systems is a global provider of liquid and powder coatings to the automotive, transportation, general industrial and select architectural and decorative industries.

More information: and


Tagged categories: Acquisitions; Automotive coatings; Axalta; DuPont; Liquid-applied coatings; Mergers

Comment Join the Conversation:

Sign in to our community to add your comments.

Carboline Company
Fireproofing Solutions

Pyroclad® X1 Thermo-Lag® Pyrocrete® – protecting against hydrocarbon and jet fires, explosions, and cryogenic spills.

Wasser High-Tech Coatings Inc.
Polyflex® Polyurea Linings

Polyflex ™ new Polyurea Geotextile Membrane System has been specifically engineered to protect the environment in containment applications.

PPG Protective and Marine Coatings Group
We Protect and Beautify the World

PPG is widely recognized as a world leader in protective and marine coatings, developing innovative, cutting-edge products and services.

Jotun Paints Inc.
Jotachar JF750 - The Time Saving Solution

The only mesh free solution for jet fire scenarios. Jotachar saves installation time and material costs - the next generation of epoxy passive fire protection.

Mitsubishi Gas Chemical America
Performance Amine 1,3-BAC

A highly reactive cycloaliphatic diamine offering superior performance. Reasonable cost and curing efficacy makes it suitable for all types of epoxy resin applications.

New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films

Sherwin-Williams Oil & Gas App

Our coatings and linings expertise available 24/7, allowing you to explore the best Sherwin-Williams solutions for oil refineries, shale drilling sites, and offshore. Download today!

Hempel (USA) Inc.
Trusted worldwide for advanced protective coatings

Trusted worldwide
for advanced
protective, coatings
–Full range of 
  advanced coatings
–Optimised application
–Fast, reliable service  worldwide. Contact us at

Clemco Industries Corp.
Powerful Protection in a Small Package

Mounts inside blast helmet, alerts operator to dangerous breathing-air condition by audible, visual, and vibratory alarms. Easily calibrated, battery operated.

DeFelsko Corporation
PosiTector Inspection Kits

PosiTector 6000 Coating Thickness Gage easily converts to a surface profile gage, dew point meter or ultrasonic wall thickness gage with a simple probe change

Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us

© Copyright 2000-2016, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail