PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download our free BWater Works Coating Systems eResource Book

Paint and Coatings Industry News

Main News Page


Brushes with Bikers Rev Up Show

Friday, November 16, 2012

More items for Program/Project Management

Comment | More

Body painting? Automotive painting? Artistic painting? Parts of all three, actually, but there’s more—and it’s all in the name of edgy advertising.

Human motorcycles - Finished image
Photos / video: i.d.e.a.

Model and reporter Erin Bates said it took her time to "wrap my brain around this entire concept."

Painted naked bodies contorted into the parts of a living motorcycle is the eye-popping idea behind the new Human Motorcycles ad campaign created by San Diego’s i.d.e.a. advertising agency for the Progressive International Motorcycle team.

Models were designed as parts of a motorcycle, painted head to toe, then formed into a living sculpture to promote a sports bike, a dirt bike and a cruiser at the show, which kicked off earlier this month in Atlanta and Dallas, Ryan Berman, founder and chief creative officer of i.d.e.a., explains in a video.

Human Motorcycles - work session

The job took multiple models, lots of paint, yoga instruction, and hours of patience and practice.

The project took a lot of paint, eight air brush artists, and at least one yoga instructor, but the result should keep spectators in the next 11 cities warm throughout the winter show.

Human Motorcycles - Video

Watch a behind-the-scenes video.

   

Tagged categories: Automotive coatings; Conferences; Decorative coatings; Decorative painting; Design

Comment Join the Conversation:

Sign in to our community to add your comments.

SAFE Systems, Inc.
Portable Dust Collectors for Tough Environments

Trailer and skid-mounted models in numerous sizes, powered by electric and/or diesel. Sloped roofs, multiple dust inlets, high static, dampered fans. Lockable power & drive compartments.


Armakleen Company, The
ARMEX when nondestructive cleaning is critical

The gentle physical propriety of baking soda but yet aggressive cleaning ability is what makes ARMEX the only choice for nondestructive abrasive blasting.


SSPC: The Society for Protective Coatings
http://www.sspc.org/

Join SSPC and Enhance
Your Career !


AGC Chemicals
LUMIFLON®Resins Featured on Famous Blue Bridge

LUMIFLON based coatings can last up to 30 years without fading, offering a low-maintenance solution that retains color and gloss and can be field-applied


BASF
New resins from BASF will have metals loving water:

Excellent corrosion resistance, low VOC, high gloss, thin films basf.us/industrialcoatings
polyorders@basf.com
800-231-7868


Manus Abrasive Systems, Inc./Mod-U-Blast Mfg.
Manus Abrasive
& Mod-U-Blast Mfg

stock several handy tools to accomplish a wide range of internal pipe blasting/cleaning.
Dealer inquiries welcome.


Sidewinder/Persyst Enterprises, Inc.
The Sidewinder Model M2 Solvent Recycler

Combat the rising cost of gunwash, thinners, acetone & more while drastically reducing waste disposal coat.


US Minerals
US Minerals -
Black Magnum

With nationwide production and distribution capabilities, U.S. Minerals supplies a complete range of coal slag and other abrasives to meet all of your blasting needs.


Dampney Co., Inc.
High Temperature Paint

• Prevent Rust / Corrosion
• High Build / Hot Apply
• Custom Colors / VOC-Compliant
• Offshore/Petro Chem/ Refining/Power Industries
• Over 90 Years of Experience

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com