PaintSquare.com
      | Connect Follow us on Twitter Like us on Facebook
About | Subscribe | Advertise
  

 

Download our free Marine Industry Coating Systems eResource Book

Paint and Coatings Industry News

Main News Page


Brushes with Bikers Rev Up Show

Friday, November 16, 2012

More items for Program/Project Management

Comment | More

Body painting? Automotive painting? Artistic painting? Parts of all three, actually, but there’s more—and it’s all in the name of edgy advertising.

Human motorcycles - Finished image
Photos / video: i.d.e.a.

Model and reporter Erin Bates said it took her time to "wrap my brain around this entire concept."

Painted naked bodies contorted into the parts of a living motorcycle is the eye-popping idea behind the new Human Motorcycles ad campaign created by San Diego’s i.d.e.a. advertising agency for the Progressive International Motorcycle team.

Models were designed as parts of a motorcycle, painted head to toe, then formed into a living sculpture to promote a sports bike, a dirt bike and a cruiser at the show, which kicked off earlier this month in Atlanta and Dallas, Ryan Berman, founder and chief creative officer of i.d.e.a., explains in a video.

Human Motorcycles - work session

The job took multiple models, lots of paint, yoga instruction, and hours of patience and practice.

The project took a lot of paint, eight air brush artists, and at least one yoga instructor, but the result should keep spectators in the next 11 cities warm throughout the winter show.

Human Motorcycles - Video

Watch a behind-the-scenes video.

   

Tagged categories: Automotive coatings; Conferences; Decorative coatings; Decorative painting; Design

Comment Join the Conversation:

Sign in to our community to add your comments.

Armakleen Company, The
ARMEX when nondestructive cleaning is critical

The gentle physical propriety of baking soda but yet aggressive cleaning ability is what makes ARMEX the only choice for nondestructive abrasive blasting.


Ethox Chemicals LLC
Ethoflex® ER instantly upgrades your epoxy!

The only epoxy additive that improves flexibility, corrosion resistance, toughness, and adhesion, without hurting pot life, cure time, or increasing VOCs.


Chicago Corrosion Group
Vendor-neutral corrosion consulting

Give us a $1 and we’ll save you $10.
For more information,
call 877-516-9514


SSPC: The Society for Protective Coatings
http://www.sspc.org/

Join SSPC and Enhance
Your Career !


PPG Protective and Marine Coatings Group
Bringing innovation to the surface.

PPG Protective & Marine Coatings (PMC) is widely recognized as a world leader in protective and marine coatings, developing innovative, cutting-edge products and services.


SAFE Systems, Inc.
Portable Blast &
Recovery Equipment

Trailer or skid mounted blast and recovery equipment. Systems designed for maximum versatility, environmental compliance
and overall cost savings.
Call 1-800-634-7278


Industrial Vacuum Equipment Corp.
Hurricane Vacuums
& Dust Collectors

Vacuum and dust collector hose, filters and related accessories.
IndustrialVacuum.com


Harsco
Find BLACK BEAUTY® Abrasives

Use our online tool to search by address, city or zip code to find where you can buy BLACK BEAUTY® abrasives. Or call us toll free: 1-888-733-3646


Dampney Co., Inc.
High Temperature
Stove Paint

• Multiple Colors.
• Prevents rust and corrosion.
• Wood Burning stoves,
fire pits, smokers.
• Aerosol, Quarts,
Gallons, 5 Gallons.


Termarust Technologies
Termarust (HR CSA) Chemically Stops
Active Corrosion

Arch truss treated with Termarust's (HR CSA) in 2003. This steel arch bridge is rust free on all surfaces including the crevice corroded joints and connections.

 
 
 
Technology Publishing

The Technology Publishing Network

The Journal of Protective Coatings & Linings (JPCL) PaintSquare
Durability + Design Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy policy   |   Terms & conditions   |   Site Map   |   Search   |   Contact Us
 

© Copyright 2000-2015, Technology Publishing / PaintSquare, All rights reserved
2100 Wharton Street, Suite 310, Pittsburgh PA 15203-1951; Tel 1-412-431-8300; Fax 1-412-431-5428; E-mail webmaster@paintsquare.com