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Meet the PWC Reader
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92% are owners or presidents of their company
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83% have been in business for 10+ years
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57% do over $100,000 per year
Company's gross revenues
| Under $25,000 |
8% |
| $25,000 - $99,999 |
31% |
| $100,000 - $999,999 |
41% |
| $1,000,000 or more |
17% |
PWC reader companies' average annual spend per firm, per year
| Paints and specialty coatings |
$24,250 |
Major equipment
(ladders, paint sprayers, pressure washers) |
$3800 |
| Sundries |
$3625 |
| Wallcoverings and related accessories |
3350 |
| Tools |
$2725 |
Sales Volume Earned per Category
| Single Family Residential |
63% |
| Commercial/Institutional |
22% |
| Multi-Unit Residential |
8% |
| Industrial |
4% |
| Government |
2% |
| Other |
1% |
93% of readers took an action as a result of reading an advertisement in PWC over the last 12 months*
| Visited the advertiser's website |
63% |
| Contacted advertiser's dealer or rep |
45% |
| Discussed the ad with others |
45% |
| Purchased the product or service advertised |
41% |
| Filed the ad for future reference |
38% |
| Used the Reader Inquiry Card |
34% |
| Passed the ad along to others |
28% |
| Called or emailed the advertiser |
27% |
| No action taken |
7% |
How good is PWC Editorial? 94% of readers took an action based on
something they read in the past year*
| Visited a website |
62% |
| Discussed or passed item along to others |
62% |
| Filed for future reference |
58% |
| Used or modified an idea |
50% |
| Sought further information |
41% |
| No action taken |
6% |
Which magazine is most useful to you in conducting your business?*
PWC is preferred by more than 3-to-1 over other magazines.
| PWC |
68% |
| American Painting Contractor |
20% |
| Jobsite |
5% |
| Deco |
4% |
| Coatings Pro |
1% |
Results compiled in an independent study conducted by Christie Consulting in January 2005.
Complete copies of the survey are available to advertisers. Results with a * compiled in a survey done by PWC staff in August 2007.
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