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Advertising Material Requirements
Submission of Print Advertising Materials
All rates quoted on the basis of
electronic files delivered to the Publisher in accordance with the
specifications below; production costs required to meet specifications
will be billed to the advertiser. Fees for collection of delinquent
accounts will be the responsibility of the client.
File Format (Mac): Preferred
formats are PDF, EPS, and TIFF. The following source files are also
accepted along with supporting fonts and images:
Quark XPress, Adobe Illustrator, Adobe Photoshop, and
Macromedia Freehand.
TIFF and EPS Minimum
Resolution Specifications:
- Line art (bitmap) images at 1000
dpi
- Grayscale and color images at 300
dpi
- Combination grayscale and color
images at 500 dpi
- All color images and files are to
be supplied in CMYK. PMS Colors will be converted to process
unless specified otherwise.
Proofs:
All black and white or grayscale ads supplied require 100% size lasers
for confirmation of ad content. All color ads require a SWOP compliant proof,
which includes color bars, to accompany the submission. The printer
will not go to press with a color ad unless a proof is on hand. If a proof is not
supplied, then one will be made at cost to the client.
Spreads: Page width should
allow 1/8" on either side of the gutter for binding.
Printing Specifications:
- Direct to plate, web press,
perfect binding
- 8 1/8" x 10
7/8" trim size
- 133 line screen (150 line maximum
acceptable)
Media: CD or e-mail attachments of less than 5 MB are acceptable if the
file is stuffed/zipped for file integrity.
Ad Material Submission:
Materials received after the final deadline may be subject to an additional charge.
Send Print Ad
Files To:
Daniel Yauger, Ad Trafficking Manager
Technology Publishing
2100 Wharton Street, Suite 310
Pittsburgh PA 15203-1951
USA
Tel: +1 412 431 8300 x148
E-mail: dyauger@protectivecoatings.com
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