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Your Toolkit for Success
(PDF downloads: 2008 Media Kit | Insertion Order)
It takes multiple tools
to create a strong, lasting share of the marketplace
Start by building a powerful image with a print ad campaign in JPCL, the undisputed leader -- "the Journal of Record" --
for the protective and marine coatings industry. As the official magazine of SSPC, the Society for Protective Coatings, JPCL
provides a reliable, non-biased voice for good practice and new technology, with a unique circulation: only JPCL
unites all participants in the industry, from materials suppliers to specifying engineers, contractors, and
facility owners, carrying your message through a complete chain of purchase influences.
Then, construct an internet marketing program on PaintSquare.
Your customers and prospects use the web more than ever, so your plan should include a stong
internet marketing strategy. Enter PaintSquare.com, the on-line home of the coatings industry with a
handsome selection of tools to help you build your business, including strategic banner advertising
and Paint BidTracker, the only project leads service with instant access to paint projects.
eSLASHmail Direct Marketing completes your package.
Precision, dynamic direct marketing has arrived. Thanks to our wide array of resources, we've
identified the players: the key buyers of protective coatings and associated products. Now, you can
reach these prospects through either interactive eBlast email markeitng, or through our traditional
direct mail and contact database offerings.
So choose JPCL.
We'll help you build a lasting success.
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