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JAC Reader Survey
Readers give JAC high ratings
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80% of readers say the quality of JAC's writing is very good or excellent
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80% rate JAC as either very good or excellent in covering the architectural coatings industry
JAC readers have involvement in the purchase and/or specification of...
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Concrete floor coatings: 71%
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Exterior wall coatings: 69%
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Waterproofing: 69%
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Anticorrosive coatings for metal: 68%
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Green coatings: 58%
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Interior wall/ceiling coatings: 57%
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Air/vapor barriers: 55%
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Fire-resistive coatings: 54%
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Roof coatings: 54%
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Anti-graffiti coatings: 54%
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Coatings for restoration: 54%
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Paint removal and surface preparation equipment: 53%
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Wood coatings: 49%
86% of JAC readers took an action as a result of reading
an advertisement over the last 12 months
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Visited an advertiser's website: 60%
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Discussed ad with others: 43%
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Filed ad for future reference: 41%
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Passed ad along to others: 39%
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Contacted supplier, dealer, or representative: 27%
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E-mailed an advertiser for more information: 19%
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Telephoned an advertiser for more information: 11%
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Used reader inquiry card: 11%
Readers tell us they have interest in seeing these topics covered
in future issues of JAC
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Anticorrosive coatings for metal: 93%
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Waterproofing: 92%
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Concrete floor coatings: 90%
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Exterior wall coatings: 90%
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Fire-resistive coatings: 90%
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Green coatings: 90%
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Coatings for restoration: 86%
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Air/vapor barriers: 85%
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Paint removal and surface preparation: 84%
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Anti-graffiti coatings: 82%
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Roof coatings: 82%
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Interior wall/ceiling coatings: 81%
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Wood coatings: 78%
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