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JPCL/PaintSquare Media Kit

(PDF downloads: 2016 Media Kit | 2015 Media Kit )

Home | Advertising Options | Circulation | Editorial Calendar | Rate Card | Specs | Terms | Contact

Material Specifications and Requirements

JPCL Print - Display Ads
PaintSquare Digital - E-Blasts | Web Ads | Webinars | White Papers | Video

Display Ad Specs

Full Page
TrimSize: 8 1/8" x 10 7/8"
Bleed Size: 8 3/8" x 11 1/8"
Live area: 7" x 10"
2/3 Page
Size: 4 5/8" x 10"
Bleed Size: 5 3/8" x 11 1/8"
1/2 Page Island
Size: 4 5/8" x 7 1/2"
Bleed Size: 5 3/8" x 8 1/8"
1/2 Page Horizontal or Vertical
Horizontal Size: 7"(w) x 4 7/8"(h)
Horizontal Bleed Size: 8 3/8" x 5 5/8"
Vertical Size: 3 3/8"(w) x 10"(h)
1/3 Page Horizontal, Vertical or Square
Horizontal Size: 7"(w) x 3 1/4"(h)
Vertical Size: 2 1/4"(w) x 10"(h)
Square Size: 4 5/8"(w) x 4 7/8"(h)


Submission of Print Advertising Materials

All rates quoted on the basis of electronic files delivered to the Publisher in accordance with the specifications below; production costs required to meet specifications will be billed to the advertiser. Fees for collection of delinquent accounts will be the responsibility of the client.

File Format (Mac): Preferred formats are PDF, EPS, and TIFF. The following source files are also accepted, along with supporting fonts and images: Quark XPress, Adobe Illustrator, Adobe Photoshop and Macromedia Freehand. We don't accept native files created with PageMaker, Microsoft Publisher, or word processing programs.

TIFF and EPS Minimum Resolution Specifications:

  • Line art (bitmap) images at 1000 dpi
  • Grayscale and color images at 300 dpi
  • Combination grayscale and color images at 500 dpi
  • All color images and files are to be supplied in CMYK.

PMS Colors will be converted to process unless advertiser specifies otherwise. PMS rates quoted upon request.

Media: CD or e-mail attachments of less than 5 MB are acceptable if the file is stuffed/zipped for file integrity. FTP available on request.

Spreads: Page width should allow 1/8" (3 mm) on either side of the gutter for binding.

Ad Production/Creation: Available at additional cost. Call for quotes.

Printing Specifications:

  • Direct to plate, web press, perfect binding
  • 8 1/8" x 10 7/8" trim size
  • 133 line screen (150 line maximum acceptable)

Deadline for Artwork: The fifteenth of the month preceding the month of issue. Materials received after the deadline may be subject to a late fee.

Send Print Ad Files To:


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