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Rules of Engagement

By Pamela Simmons
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About the Blogger

Pamela Simmons

Rules of Engagement by Pamela Simmons

As Director of Marketing at Technology Publishing Company (publisher of PaintSquare, JPCL and Durability + Design), I’m here to share my thoughts about marketing, social media, and how the digital revolution impacts the protective and marine coatings industry and the world in general.

Congratulations on Your Engagement

Today the word “engagement” does not so much mean moving to the next level with your significant other as it does, the measure of effectiveness of online marketing efforts and even of the intended perception of your company by your given industry.

Posted Tuesday, April 2, 2013 | 0 Comments

A Surreal Game of Cops and Bloggers

As I write this, a hostage situation is playing out in downtown Pittsburgh. A man by the name of Klein Michael Thaxton is holding a hostage on the 16th floor of a building. He is armed and has two duffle bags with him, the contents of which are not known.

Posted Friday, September 21, 2012 | 1 Comment

Social Media: Y U Should ‘Like’ It

Social media isn’t new, but you wouldn’t know it from some people in the coatings industry.

Although billions of Earthlings have been Linking In for 10 years, Facebooking for nine, and Tweeting for six, many otherwise-progressive industry professionals are still keeping their distance.

Posted Wednesday, September 12, 2012 | 11 Comments

Print vs. Digital: The Ultimate Partnership

Google the words, “print dead” and you’ll come up with countless articles, polls, and opinions in general, courtesy of many who are all too eager to shovel that last bit of dirt on the medium that has been the backbone of communication for century upon century.

Posted Thursday, August 2, 2012 | 3 Comments

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