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About the Blogger
As Director of Marketing at Technology Publishing Company (publisher of PaintSquare, JPCL and Durability + Design), I’m here to share my thoughts about marketing, social media, and how the digital revolution impacts the protective and marine coatings industry and the world in general.
Today the word “engagement” does not so much mean moving to the next level with your significant other as it does, the measure of effectiveness of online marketing efforts and even of the intended perception of your company by your given industry.
Posted Tuesday, April 2, 2013 |
As I write this, a hostage situation is playing out in downtown Pittsburgh. A man by the name of Klein Michael Thaxton is holding a hostage on the 16th floor of a building. He is armed and has two duffle bags with him, the contents of which are not known.
Posted Friday, September 21, 2012 |
Social media isn’t new, but you wouldn’t know it from some people in the coatings industry.
Although billions of Earthlings have been Linking In for 10 years, Facebooking for nine, and Tweeting for six, many otherwise-progressive industry professionals are still keeping their distance.
Posted Wednesday, September 12, 2012 |
Google the words, “print dead” and you’ll come up with countless articles, polls, and opinions in general, courtesy of many who are all too eager to shovel that last bit of dirt on the medium that has been the backbone of communication for century upon century.
Posted Thursday, August 2, 2012 |